Number 100

This is the 100th post.

Author and entrepreneur Seth Godin, who has one of the most successful blogs in the world, recently hit 10,000.

At 3 posts a week, it would take me approximately 63 years to reach 10,000. Possible, but highly improbable.

Seth writes 7 days a week, and I look forward to reading his post first thing every morning. I would miss it if it didn't show up in my inbox.

Seth says he would write his blog even if no one read it. I understand that. Writing helps me investigate my world and clarify my thoughts better than any other activity I know.

I often wonder if I should be writing daily. I would get more writing practice. I would build a stronger habit. And it can be easier to keep creative energy flowing when I work on a project consistently rather than intermittently.

Lord knows there's a bevy of advice on writing, blogging, and marketing that recommends (minimum) daily engagement (or, more generally, an overall "crush it 24/7" mentality).

But, the thing is, no project (or cause or career) exists in a bubble. It's just one piece of a whole life. When deciding how much to engage, one mustn't forget the broader context.

Often times, I think we get bamboozled into committing to "best practices" on one, maybe two, projects at the expense of a balanced, intentional, and well-supplied life.

There's only so much time in a day and juice in a body. And whether you're saving the whales, democracy, or just yourself and your tribe, it's going to require several more pieces of you than just your work on a single project. Make space. At the very least, your health and clarity of mind are needed for the long haul.

"What's my whole life for?" might be a good question to ask before choosing your projects and how much to engage with them.

[Seth seems to get this. That's one of the reasons I have liked reading him for the past 15 years.]